For those unfamiliar, Kouhaku is NHK’s annual New Year’s eve music program. NHK is Japan’s biggest national broadcaster, and Kouhaku is traditionally an annual event for the typical Japanese folks, this is because unlike Westeners, the Japanese culturally spends New Year’s eve with their family at home and they then go to the shrine to pray etc.
Kouhaku used to have insane viewer ratings, the highest ever was some 80% in the Kanto area, so being on Kouhaku was a big deal for singers and like conducting a concert at Budoukan, is a holy grail for artists because that means you have proven yourself to be well known enough to qualify appearing on the show. However Kouhaku in the recent years had seen its ratings on the decline (still in the 40%, so still nothing to scoff at, more so if you know that most shows in Japan don’t get more than a double digit rating), a lot of the higher-ups were thinking that it is due to the younger generation abandoning TV watching in general so NHK had been pretty active in the last few years in trying to appeal more to the younger generation and otakus, such as the inclusion of some supposedly “Akiba idols” in 2007/8. This year, NHK had created a small team of “Digital Promoters” aiming to promote the program on the interwebs, and the members are celebrities Sekine Mari, Terry Itou, and our very own Mizuki Nana.
All 3 personalities will work together to promote the show via the show’s homepage on the web and mobile networks, but Nana-chan gets her own very special roles. Here’s what she would be doing:
1) Starting from November 1, a countdown clock blog part will be made available that features 60 (that’s right that’s a six-zero) pictures of Nana-chan. There will be voices too, everyday!
2) She would also be hosting a blog titled “Mizuki Nana – Kouhaku Blog” that will provide up to date information on the show
More official information can be found here.
In other words, Nana-chan is actually the biggest focus out of the three in the team, which is quite something. If nothing this would still greatly boost the exposure Nana-chan will get in the mainstream. And true enough nearly all major news sites had been using her name in the headlines. Heck you can see it in the PR event that she’s the one standing in the centre spot.
With how much Nana-chan had been doing for NHK this year (Music Japan narrator and appearance, now official Digital PR person for Kouhaku), all that’s left is that last annoucement of Nana-chan actually BE on Kouhaku. All of it looks to be very close to becoming a reality, and when that happens that would be the day all we Nanatards Nana-chan fans can celebrate and declare her to be the indisputable Queen of Seiyuu Artists.
